TEENS ARE INVITED TO TAP INTO BEACHES RESORTS
~ New Teen Advisory Panel Will be the Source of Teen Intelligence, Influencing Beaches Experience ~
Beaches Resorts debuts a new Teen Advisory Panel (TAP) today which will serve as a forum for teens, providing insight that will directly influence the Beaches Resorts experience, announced Adam Stewart, CEO of Sandals Resorts International (SRI), parent company of Beaches Resorts.
According to A. Stewart, teens influence travel in two ways: as tech-savvy researchers of available opportunities and as arbiters of what’s “cool” on social platforms. “Today’s teens have their own bucket lists. They are sophisticated online shoppers, know what’s available, what they want to do and parents are listening. So are we,” said A. Stewart.
Leading TAP as Chief Teen Officer is 15-year-old Sabrina Stewart, daughter of SRI Chairman Gordon “Butch” Stewart. “I am proud to welcome Sabrina to her first official role with the company and know she will represent Beaches Resorts well,” said Chairman Stewart. “I’m thrilled to see teens’ involvement in our future programs and activities at Beaches, and I know TAP will be a great success.”
TAP is comprised of 12 influential tweens and teens from all over the English-speaking world, including New York, Miami, London, Ontario and LA. Chosen for their demonstration of leadership, social influence and love for travel, TAP’s members represent a wide slice of teen life including Girl Scouts, equestrians, athletes and a burgeoning celebrity from ABC’s hit comedy, black-ish. Sabrina will host the first official TAP meeting this summer at Beaches Turks & Caicos and is excited to welcome teen panelists.
“I cannot wait to share Beaches with new friends and to tap into where teen communication lives, like Instagram and SnapChat, to share information and address topics that are important to us – fashion, food, music, friends and of course, travel, especially the fun and Vine-worthy moments of travelling with your family,” says Sabrina. All teens can join in on the conversation by following #BeachesTeens visiting the official Beaches Resorts news blog with monthly teen-specific blog posts.
CEO Stewart fully expects that the digital teen program, while fun and engaging, will most importantly provide meaningful information that will result in new opportunities persuasive teens will want to experience for themselves. “Innovation is what drives our company. We look forward to the next great idea and are betting on these teens to deliver,” said A. Stewart.
To learn more about the Beaches Resorts’ Teen Advisory Panel, visit http://www.beaches.com/vacation/teen-advisory-panel.